Green Gal Consulting provides digital marketing, writing, garden design, and other services to small businesses and individuals, with a mission to support initiatives that connect people to place, nature, community, and self.
Digital Marketing Services
- Social media strategy and management for consistent, effective, and targeted engagement (specialties include but are not limited to Facebook and Instagram)
- Website management, including updating content, organizing layout, optimizing search engine optimization (SEO)
- Writing: blog articles, newsletters, website copy, ad copy, etc.
- Graphic design for social media, website, ads, newsletters, flyers, etc.
- Paid advertising: Google Ads, Facebook Ads, Instagram Ads, etc.
- Video editing and captioning for different online channels (Youtube, Facebook, Instagram, etc.)
- Overall marketing strategy, including:
- Clarifying how marketing elements work together cohesively for your unique brand
- Creating annual timelines for content updates, promotions, and unique seasonal strategies
- Identifying how marketing budget is allocated based on both annual/seasonal timelines as well as specific events/offerings, product releases, and other new messaging
- Developing brand identity and style guides
- Analytics reporting, tracking, and analysis for ongoing refinement of marketing strategy to optimize marketing budget to channels leading to the most conversions